2Modern is a retailer that specializes in contemporary home furnishings with an eye towards design. In 2016 they saw a drop-off on their website. Why? What happened? That was the challenge they came to MOJO with.
The first hurdle was a competitive analysis of the market. Research revealed to us a brand that needed elevation. Our job then became redesigning their image. MOJO began with contemporary, graphic visuals to create clear, immediate brand recognition.
Phase two of our objective was tying 2 Modern’s new image across channels via cohesive style guides. By upgrading and directing the message of what 2Modern offers, consumers are now able to connect with what 2Modern is all about - high quality, cool design & clean esthetics. MOJO also redesigned the website to integrate our approach and solidify their online presence.
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