From DIY to Dazzling: The Power of Brand Strategy and Creative Direction in Building a Thriving Business

When starting a business, it’s easy to think, “I can do this myself,” if you don’t have the resources to invest in outside support. I’ve had several clients try to be financially prudent by hiring a designer through a freelancer platform like 99designs. Now, I’m not knocking on these platforms. However, it can be overwhelming if you don’t know how to get what you need from the designers or how to art direct them. 

That’s where I come in. These entrepreneurs hire me as a brand strategist and creative director to guide them from point A to point B. 

I love to ask my clients lots of questions about what I see. This gets the creative juices flowing and helps them unearth a deeper meaning in their brand messaging. Consumers will know if a brand is only surface level, if there’s no message or statement to compel them to connect. 

I also help my clients establish a trustworthy brand. You must build trust with your prospective base by creating more than just the skeleton of your branding. For example, you can’t put up a one-page site with zero content and expect people to understand who you are or feel moved to trust you. 

This is why having support in your business is so crucial. That’s what I provide as a brand strategist and creative director. There’s no shame in investing in help. In fact, some of my clients use my services in conjunction with platforms like 99designs. 

I love watching my clients thrive with a brand they’re proud of, one that truly represents who they are and boasts a loyal client base!