I’m Here to Serve: Why It’s Crucial to Cater to Your Client’s Business Needs

No two humans are the same. This is an indisputable, universal truth. The same applies to those we serve in our businesses – each client is different. 

As a business owner, catering to your client’s needs is crucial. Every client I work with has wholly unique needs and deliverables. They’re in different phases of their respective businesses. Some are just starting out, while others have been plugging away for a decade. 

That’s why I’ll have a few calls with a client in the early stages of a project to assess their situation. Where are they on their business journey? What do they need from me? Then, I’ll evaluate what I can do to best suit their needs, curate deliverables unique to them, and meet them where they’re at. 

Now, if someone is at the beginning of this process, it would feel wrong to take their money, especially if they aren’t ready to embark on the branding journey. 

It’s essential to be efficient with a client’s money. For example, I don’t want to create collateral they won’t use. It’s about pointing my clients in what I feel is the right direction for their business. 

Understanding and empathy are two incredibly important words that should be ingrained in your code of conduct. To truly serve your clients, you must know their story. You must approach them from a place of humanity. This shows them you care and will strengthen your relationship in the long run. 

In the end, it’s always about the clients, right?