What is AI's Place in the Creative Space?

You’re probably at least familiar with ChatGPT and its function. You might be even more familiar with the several AI apps that have spawned over the past year, which create different themed images based on photos of you. Maybe it’ll transform you into an 18th-century painting or a fairy in a fantasy novel. All this to say, AI is on the rise in the creative space, whether we like it or not.

So, where does it belong in relation to that space? I wholeheartedly believe AI is a tool, not a creator. For example, you can use it to generate a list for a brainstorming session with a client or to gain a deeper understanding of brand performance. We know ChatGPT can write content, so you could use it to crank out a rough draft that you can refine.

However, leave the actual conceptualizing and creating to you, the human. AI is definitely not at a place where it can create on its own. Just look at AI art. It takes fragments of artwork created by artists and pieces them together. Taking from others isn’t cool, no matter who (or what) does it. Then, of course, there’s the controversy regarding AI’s accuracy. At the end of the day, humans are the ones developing AI and feeding it information. It won’t matter if the info derived from humans is incorrect. The AI will still spout out that info.

I’ll reiterate: AI is a tool. It can enhance the work you create. Now, I think it’s important to stay updated with the latest iterations of AI and its platforms. It helps you better understand what AI is and what it does.

While many folks are panicking about AI and thinking this is the first step toward fulfilling the inevitable robot uprising, I don’t think AI will replace humans. It certainly can’t replace what I do. I create customized branding that’s incredibly unique to each individual. At this stage, AI can only churn out something generic.

Take advantage of AI but understand its limits. Know that you (and only you) are the creative soul whose work cannot truly be replicated. Use AI for the tool that it is.