Super Bowl Sunday: Where the Ads Take Center Stage
Let it be known, here and now: I’m not a football person. In fact, Super Bowl Sunday is the one day of the year when I actively watch football. To be honest, it’s mainly for the ads. As someone who works in branding and design, the ads are usually well done. Many are stuffed to the gills with A-list celebrities, high production values, and great dialogue. Most of them are hilarious. It’s no wonder a good chunk of non-sports fans will tune in on Super Bowl Sunday for the ads
alone.
I really like and admire the Booking.com ads, especially last year’s ad for the Super Bowl. Idris Elba is the perfect spokesperson for the company. Charisma oozes from that man’s pores. He’s got charm for days. Of course, there’s the obvious – he’s also very, very good-looking. Ha!
Anyway, the ad itself is cleverly written. It’s crystal clear and direct. The humor is spot-on and not over the top. Idris certainly adds to the humor factor.
To me, that’s a prime example of what an ad should look like and what it should do. Design-wise, it’s straightforward and delivers its message succinctly. It’s funny. It boasts a charming and attractive spokesperson, which undoubtedly speaks to multiple demographics. I’m sure Booking.com gained many new customers after that ad aired last year.
I’m looking forward to what this year’s Super Bowl Sunday produces by way of ads. It’ll be difficult to top an ad with Idris Elba, though. Unless it’s one with the puppies from the Puppy Bowl. Then, he might have some competition.