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Client experience, Brand Strategy, Podcast Monique Johnson Client experience, Brand Strategy, Podcast Monique Johnson

What Memorable Brands Have in Common (And How to Make Yours One of Them)

Think about your favorite brand. Not a brand you use. A brand you love. One that you recommend without being asked. One that feels like it was made for you.

Now ask yourself: why?

Chances are, you didn't fall for them because of the logo. You didn't become a loyal customer because of the font choice or the color palette.

You fell for them because of how they made you feel.

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Client experience, Brand Strategy, Podcast Monique Johnson Client experience, Brand Strategy, Podcast Monique Johnson

The Follow-Up You’re Not Making (And Why It’s Costing You and Your Clients)

But lately I’ve been honest with myself about something: a proposal sent by email is just a document. It doesn’t answer questions. It doesn’t calm nerves. It doesn’t make anyone feel like they’re making the right decision.

And right now, people need to feel like they’re making the right decision.

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Client experience, Brand Strategy, Podcast Monique Johnson Client experience, Brand Strategy, Podcast Monique Johnson

Podcast Apprehension (What I Told Myself Before My First Episode—And Why Almost All of It Was Wrong)

I also had no idea what the practical commitment would look like. How often would we record? What would production involve? I filled in the blanks with the worst possible answers and convinced myself it would be relentless and overwhelming.

Here's what it actually was: a conversation.

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