What I’ve Been Up to Lately

 

Hey, you! It’s been a minute since I updated everyone about my projects. I’ve been keeping busy, and April is proving fruitful on that front. I have a few new projects on deck. Here’s what I’ve been up to lately.

First up is ILA, I had the privilege of creating the logo and branding for this company. After the logo creation, I dive into a mood board to play with the graphics, font, and color palette for their site. I opted for youthful hues since this is a children’s line. Periwinkle and jade work perfectly for the branded elements, while a sun-like yellow really draws the eye for the accents and call-to-action.

If you follow me on social media, you know how much I love the Women’s Impact Alliance. I’ve had the pleasure of creating their logo, branding, style guide, and home page mockup. In the style guide, I broke down the colors I used for the site design, the typography, and different versions of the logo. I loved experimenting with the vibrant color palette, from the coral and dandelion hues for the branded elements to the gorgeous tangerine that accents it all.

Have you ever wanted to take a staycation in breathtaking Wine Country? Zegarra Estate is a vacation home rental agency in Sonoma County, California, featuring two separate living spaces. So far, I’ve got fun colors selected for the site and hand-drawn botanical designs with shadowy overlays to give that natural vibe.

I’m grateful for the work on my plate, and I hope May is just as busy as April.

 
Cheale VIlla