The Nike–7-Eleven Lawsuit: Can a Brand Really Own a Color?
As someone who thinks about color, brand systems, and visual identity for a living, this case is fascinating, and honestly, a little absurd.
What Scout Gets Right About Brand Storytelling (And What Your Business Can Steal From It)
I didn't expect a car deposit to teach me a branding lesson. But here we are.
What Memorable Brands Have in Common (And How to Make Yours One of Them)
Think about your favorite brand. Not a brand you use. A brand you love. One that you recommend without being asked. One that feels like it was made for you.
Now ask yourself: why?
Chances are, you didn't fall for them because of the logo. You didn't become a loyal customer because of the font choice or the color palette.
You fell for them because of how they made you feel.
Let’s work
together
You’re ready for a brand that feels like you—and attracts the right people. Let’s make it happen.