An intricate brand
I truly cannot get enough luxe macrame Corda jewelry. It is simultaneously delicate, bold and modern with boho flare. Marin local Kelli Ronci created this beautiful line after founding an artisan studio in Delhi, India, which employs and trains women to hand-craft each piece for a fair living wage.
Kelli needed an intricate style guide, adaptable logo refresh, branded stickers and an earring card. She came to me with a complex logo that needed to be made scalable for everything from a miniscule mark embedded on a bracelet tag, to large packaging print or even signage. We wound up doing six different logo iterations that can be applied across sizes and mediums and I am proud of them all!
The style guide was very unique. We did seasonal color palettes that included metallics amongst a wide variety of colors to be used in printed material and packaging.
This project included various printed collateral. It’s always interesting to try and wrangle your digital designs into the physical world. I created a luxurious earring card using heavyweight rich paper, with the logo stamped in foil and embossed with a spot varnish.
SEE THE LOGO BEFORE & AFTER
A sticker series was used on packaging and tissue paper. I love the delicate end result and knowing that customers will get little pieces of inspiration or compliments from them.
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