Branding a dream

What happens when you have a vision to create a retreat for women that is exactly what it advertises: a detour off the beaten track? MOJO was thrilled to hop on the bandwagon and design a creative direction that fit the adventure being offered.

By collaborating with this passionate business owner, MOJO was able to focus on a visual presentation that conveyed the experience to be had. Logo, icon, website, business cards - we brought this concept to life step by step.



By meticulously defining the brand, we created imagery that allows the brand to speak for itself. The look of the product is so in tune with the product that the result feels effortless.



Dare to Detour homepage design that shows the look of the brand as well as their beliefs.
MOJO Design gave my business startup credibility and accessibility. By creating a compelling and meaningful logo and building a website that provides immediate access to my business, MOJO enabled me to provide customers with a true sense for my brand offering... my own “mojo” if you will.
— Sheryl Ott, Founder