A True Experience
Local legend Nicole Giannini is a remarkable hair stylist. She’s been doing my hair for years. A cut and color consultation with Nicole is a true experience. She interviews you with the goal of shining a light on your true beauty - that special something that makes you uniquely beautiful.
Her philosophy is that beauty should enhance the person instead of change their essence. She is also an expert in natural, botanical beauty products - helping to guide her clients’ product choices towards the most effective, healthy solutions.
When Nicole approached me to redo her branding and website, I was so excited to do for her with branding what she always does for me with my hair.
Mood
GETTING BACK TO HER ROOTS
The rebrand came at a transitional moment. Nicole was planning to sell her salon and start a private practice. This was a perfect time to refresh the brand and consider the aspects of the business that were most important to her and get back to her roots of what she loved about the practice. We began with the core driving forces behind her business - creativity, style and natural elements.
siren beauty space color palette & social icon
FEMININE & EDGY
An interesting juxtaposition arose from our brainstorming - we needed a simple, bold and modern mark as well as robustly creative botanical artistic elements. I knew a perfect collaborator for this project would be my former illustration classmate - the incredibly talented collage artist Molly Scannell. Her artwork exemplifies the aesthetic meeting point of feminine and edgy.
THE EXPERIENCE
There’s nothing like the attention and experience you get from visiting Siren Beauty Space. Nicole asks specific questions that help reveal what makes your beauty unique and then enhances them with her skillful touch. I’ve been to many hair stylists before, but none have been able to pinpoint exactly what I like and what looks good on me, quite like Nicole!
photography: Melissa McArdle
SEE MORE PROJECTS
