When less
is more 

When MOJO was approached to support and advise a new business venture we were excited about sharing our expertise. We discovered that the studio held to the classical pilates technique, which we saw as a perfect jumping board for our vision. The logo in particular, became a direct reference to the precise style the brand wanted to convey - this in turn helped MOJO develop an overall brand design that is professional, compelling & peaceful.

Sometimes less really is more and this was one of those cases.


MOJO was a pleasure to work with. Extremely professional, good attention to detail and follow through, and excellent taste. I’m thrilled with the results.
— Pam howard, Core & More Owner


Pilates instructor in peaceful position.
Pam Howard, Pilates instruct with dog Reggie. 
Top down shot of Pilates instructor, Pam Howard on wood floor.
Black and white portrait of Pam Howard, Pilates instructor and founder of Core and More.
Photography by J.Michael Tucker