Soul-enriching experiences
Every once in a while I get a project that is in the true spirit of collaboration. Glen Tatarsky came to me with a super cool adventure company that needed a brand to match. Glen was offering highly curated travel experiences to an affluent target demographic with refined taste.
I started with a question - what would these types of adventures bring to Glen’s clients? Answer: soul-enriching memories - a bright splash in their logistics-filled lives. This led me towards the incorporation of bright colors with spiritual imagery.
For the logo, I drew on imagery from traditional Japanese printmaking (water), Egyptian symbols (triangle) and celestial iconography (moon and stars), all tied together with a tattoo culture vibe. To my surprise, buttoned up Glen loved the playful blues and purples that I suggested and was very enthusiastic about the mystical iconography!
Using this direction, I wove this theme into a logo, postcard, sticker, style guide, landing page and hat!
I had a ball working on this and here’s what Glen had to say about the experience:
“MoJo is incredibly creative, intuitive, and thoughtful. She was instrumental in helping me think through the development of my brand and target audience. MoJo really captured the vision from the get-go. Super talented, energetic, fun and an absolute pleasure to work with.””
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