Great idea, no visual branding. Now what? That’s how Urban Soccer Park (“USP”) came to us.
After looking at the competition, MOJO knew that in order for USP to stand alone we needed a website that also worked as a marketing tool. The website was essential to the brand’s success so we designed that too.
We made our wish lists: top-notch, action photography, great storytelling & dynamic graphics. We needed marketing that incorporated brand positioning and Buyer/Consumer Personas to better explain the product. We also targeted brochures that stemmed from the personas we created, as well as proposal templates & presentation material. In other words, everything but the kitchen sink.
From start to finish this was a vision that centered around the strategic use of personas to explain the USP market. By allowing our design to breathe life into the types of buyers (personas) that USP was targeting, we were able to help the sales team speak confidently about their product.
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