From the ground up

How does a small business owner build a brand that will reflect the taste level of her pieces? MOJO understands that establishing a brand from scratch can be daunting, which is why we were thrilled to sign on.

Guiding a project like this demands intense attention. First, we defined the essence of the brand in order to fully envision what we wanted the design to evoke... shapes, sizes, colors & logos were all carefully realized.



Intuitively, we landed on a concept that matched Laurel’s jewelry aesthetic - quality materials, delicate typography & geometric silhouettes. From fine-crafted letterpress to a clean and minimal online-landscape, MOJO constructed a brand that’s identifiable and personal from start to finish.