From the ground up
How does a small business owner build a brand that will reflect the taste level of her pieces? MOJO understands that establishing a brand from scratch can be daunting, which is why we were thrilled to sign on.
Guiding a project like this demands intense attention. First, we defined the essence of the brand in order to fully envision what we wanted the design to evoke... shapes, sizes, colors & logos were all carefully realized.
Intuitively, we landed on a concept that matched Laurel’s jewelry aesthetic - quality materials, delicate typography & geometric silhouettes. From fine-crafted letterpress to a clean and minimal online-landscape, MOJO constructed a brand that’s identifiable and personal from start to finish.
Mood
“Branding is an amazing art form in MOJO’s hands, and it was a pleasure to go through this process with them. From the mood board and logo selection to the creation of the beautiful website and elegant cards, each step of the project was inspiring. MOJO is collaborative, creative and enthusiastic, and I was thrilled with the finished product.”
THE SHOOT
Photography by Brian Bergeron
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